Chewable Creatine Formula Targets $4.2B Lekhalo la Tlatsetso ea Fitness, Ho Kopanya Saense le Bonolo
Phupu 2024 - Justgood Health, trailblazer ea confectionery e sebetsang, kajeno e phatlalalitse phatlalatso ea semmuso ea katleho ea eona.Li-Gummy tsa Creatinebakeng sa balekane ba B2B lefatšeng ka bophara. E etselitsoe ho sitisa lefapha la phepo ea lipapali tse libilione tse 4.2, li-gummies tsena li rarolla bothata bo boholo ba 'maraka: 72% ea batho ba chesehelang boikoetliso ba' mele ba lahla phofo ea setso ka lebaka la tatso e mpe le tšitiso (Global Wellness Institute, 2024). Sehlahisoa se qala joalo ka ha tlhoko ea "ts'ebetso e kopana le menyaka" e tlatselletsa ho eketseha, haholo har'a baatlelete ba Gen Z le litsebi tse nang le nako.
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Mathata a Tumellano ea Creatine: Monyetla oa $1.8B
Ka lilemo tse mashome, creatine monohydrate e bile tekanyetso ea khauta bakeng sa kholo ea mesifa le ntlafatso ea kelello. Leha ho le joalo, 44% ea basebelisi ba tlohela ka mor'a matsatsi a 30 ka lebaka la mahlahahlaha, ho ruruha, kapa ho lebala.Bophelo bo botle feela's popontshwa — a patentedCreatine monohydrate gummy- e rarolla lintlha tsena tsa bohloko ka:
- Ho Amoha ka Potlako: 60% e nka ka potlako khahlanong le phofo, ho ea ka 2023 Journal of Sports Science thuto.
- Zero Digestive Stress: Foromo e tsitsitseng ea pH e tlosa ho tsieleha.
- On-the-Go Dosing: Likarolo tse lekantsoeng esale pele tsa 3g/5g ka mekotleng e nkehang, e thibelang bana.
"Sena ha se sehlahisoa se secha feela - ke phetoho ea boitšoaro," ho boletse Dr. Lena Marquez, setsebi sa phepo ea lipapali se eletsang.Bophelo bo botle feela. "Li-gummies li theola mokoallo bakeng sa batho ba tloaelehileng ba gym ha li ntse li khotsofatsa litekanyetso tsa katleho tsa baatlelete ba phahameng."
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Monyetla oa Tšebelisano: Ho hapa palo ea batho ba "Fitness Casual".
Mmaraka oa lefats'e oa li-supplement tsa chewable ho hakanngoa hore o tla hola ho 9.8% CAGR ho fihlela 2030, e tsamaisoa ke bareki ba banyenyane ba etelletsang pele boiketlo le tatso. Mofuta oa B2B oa Justgood Health o matlafatsa li-brand hore li kenelle ka har'a li-niches tse 'ne tsa kholo e phahameng:
1. Boiketlo ba Basali: 58% ea bareki ba basali ba khetha li-gummies ho feta lipilisi (SPINS, Q2 2024).
2. Lipapali tsa Boiketlo: Li kopane le li-nootropics bakeng sa li-esports le limmaraka tsa baatlelete ba liithuti.
3. Botsofali ba Mahlahahlaha ba Batho ba baholo: Liforomo tse bonolo tsa ho noa bakeng sa ho boloka mesifa ho feta 50.
4. Katoloso ea Lefatše: Litifikeiti tsa Halal, kosher, le vegan li kopantsoe esale pele bakeng sa limmaraka tsa APAC/EU.
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Ho tloha Lab ho ea ho Shelf: A Partnership Blueprint
Ts'ebetso e kopaneng ea Justgood Health e netefatsa hore balekane ba feta litšitiso tsa setso:
- Lebelo la Matsatsi a 21 ho ea Marakeng: Prototype ho hlahisoa ka nako e ka tlase ho khoeli.
- Tloaelo e tsamaisoang ke data:
- Flavour Analytics: Profiling ea tatso e tsamaisoang ke AI (mohlala, apole e tala e bolila bakeng sa ho ikoetlisa pele, vanilla chai bakeng sa ho hlaphoheloa).
- Likopano tsa Ts'ebetso: Eketsa beta-alanine bakeng sa mamello kapa collagen bakeng sa bophelo bo botle bo kopaneng.
Tšebelisano ea morao-rao le FitFuel Collective e thehiloeng UK e fana ka mohlala oa bokhoni bona. Nakong ea libeke tse 5, mofuta ona o ile oa hlahisa mango-chilicreatine gummyka li-electrolyte, tse hapang karolo ea 12% ea "mokhoa o sebetsang oa bophelo" oa Amazon nakong ea matsatsi a 90.
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Tsela e ka Pele: Creatine 3.0 le Beyond
Q4 2024 e tla bona ho hlahisoa ha:
- Li-Gummies tse Kentsoeng ka Caffeine: Ho kopanya 100mg k'hafeine ea tlhaho le creatine bakeng sa ho ikoetlisa pele.
- Metsoako ea ho Pholosa Boroko: Creatine + melatonin bakeng sa motsoako oa mesifa ea bosiu bo le bong.
- Teen Sports Line: Li-gummies tsa tekanyo e tlase tse lumelletsoeng ke TGA bakeng sa baatlelete ba bacha.
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Kena le Phetohelo ea Chewable
Balekane ba B2B joale ba ka fihlella:
- Mehlala e se Nang Kotsi: Iketsetse mefuta e 3 e fapaneng ntle le MOQ.
- Co-Branded Research: Ho tšehetsa liteko tsa bongaka tse ikhethileng bakeng sa likopo tsa beng ba matlo.
- Global Distribution Hubs: Ho boloka thepa linaheng tse 8 ka lipehelo tsa DDP.
"Ha re rekise li-gummies - re rekisa beng ba 'maraka," ho hatisa Feifei.
Nako ea poso: Jun-18-2025