Bophelo bo botle feelaE hlahisa litaba tsa 'neteCreatine gummysho fetola 'maraka oa $5M oa Fitness Snack
Chewable Creatine Targets Gen Z le Baatlelete ba Khaletsoeng Nako ka Boqapi ba Flavour-First Innovation.
Justgood Health, e leng moferefere oa li-confectionery tse sebetsang, kajeno o senotse eonaCreatine gummys, ho tloha ho gritty powders le capsules. E etselitsoe balekane ba B2B, li-gummies tsena tse tangy, tse tšehelitsoeng ke mahlale li ikemiselitse ho hapa 58% ea batho ba gym ba tlohetseng li-creatine ka lebaka la tatso le boiketlo (Tlaleho ea Phepo ea Lipapali ea Lefatše, 2024). Ka 2.5g ea micronized creatine monohydrate ha ho sebetsoa le tsoekere ea zero, sehlahisoa se kena ho "fitness snacking" ea $5B — moo 74% ea Lilemo tse Sekete e etelletsang pele ho ts'oaroa ho feta moetlo.
E MoholoCreatineHo Tloha: Hobaneng ha 63% ea Basebelisi ba Tlohela
Leha ho na le melemo e netefalitsoeng ea creatine bakeng sa kholo ea mesifa le ts'ebetso ea kelello, ho latela melao e ntse e le ntho e nyarosang.
Patlisiso ea bareki ea Justgood Health e senola:
47% ha e rate masela a chalky.
32% e lebala ho noa lipilisi ka mor'a ho ikoetlisa.
29% e qoba ho tsoaka ha batho ba phofo.
Sebopeho sa gummy se rarolla lintlha tsena tsa bohloko ka:
Stealth Dosing: E apesitsoe ka mango ea tropike kapa tatso ea monokotšoai o bolila
Gym-Bag Ready: Mekotla e thibelang mocheso, e ka lokisoang hape e lula li-saunas le likutu tsa likoloi.
"Sena kecreatinebakeng sa moloko oa TikTok," ho boletse Jake Torres, mohlahlobi oa pele oa boikoetliso, ho boletse. "Ho tšoana le Skittles, empa li etsa hore u phahamise ka thata."
Mebaraka e Mene e Qalile Bakeng sa Tšitiso
Baatlelete ba Koleche: 81% e batla li-supplement tse masene, tse nang le dorm-friendly (NCAA Survey).
Boikoetliso ba Basali: 68% e khetha li-gummies ho feta "bulky" powders (Bophelo ba Basali, 2024).
Bahlabani ba Ofisi: 55% ea basebetsi ba hole ba ja lijo tse bobebe ha ba ntse ba ikoetlisa.
Katoloso ea Lefatše: Likhetho tse netefalitsoeng ke Halal bakeng sa mebaraka ea Middle East.
Saense ea Sour: Kamoo Tatso e Matlafatsang Tumellano
Theknoloji e nang le patente ea Justgood Health e sebelisa oli ea citrus ho fokotsa matlacreatine's babang ntle le monate.
Boithuto ba 2024 UCLA bo fumane:
89% ea basebelisi ba khetha li-gummies ho feta phofo.
2.1x ho latela melao e phahameng ho feta libeke tse 12.
B2B Goldmine: Ho Itloaetsa ho Kopana le Virality
Bo-mphato ba fumana:
TikTok-Ready Kits: Liphephetso tse reriloeng esale pele joalo ka #GummyGains.
Shape Studio: Kenya li-logo ho theha liforomo tse nang le lebitso la gummy.
Likhatiso tse Lekanyelitsoeng: Mokopu spice creatine bakeng sa hoetla, peppermint bakeng sa matsatsi a phomolo.
Mofofisi oa sefofane ea nang le GymShark o bone mokhoa oa bona oa li-gummies tse nang le tatso ea dragonfruit ho TikTok, a khanna sebaka sa 500K sa marang-rang ka lihora tse 72.
Nako ea poso: May-02-2025